The saddest truth in book sales is that even the greatest story on the shelf can’t sell itself without solid packaging. Book marketing is a big business, and most publishing companies have staff devoted to book design above and beyond the editorial team, including graphic designers, cover artists, and copywriters.
Typically, a copywriter crafts the text that appears on the book jacket or paperback cover. A copywriter may either be on the staff at the publishing house, or the publisher may contract out, or outsource, (more…)
