Author: Vince Ferraro
Brand To Sell Masterplan: The Ultimate Guide to Build Your Personal & Business Brand, Boost Followers, Create Lasting Customer Relationships & Grow Sales. was edited by Christine
Good balance of cost and deadline responsiveness. Got editing back a day before the deadline.
Book has been published on Amazon (Kindle) and was a best seller in 3 categories. Paperback out soon! THANKS!
A short introduction
Discover the blueprint to successful lead generation and sustainable sales with my never-before-revealed, proprietary Brand to Sell™ branding system.
Designed to keep you three steps ahead of your competitors and customers, you’ll learn the step-by-step directions on how to implement the four phases of my SuperS.T.A.R.™ branding process.
Discover how business and marketing strategies fit together to enhance your lead generation, sales potential networking opportunities—all inherent characteristics of great brands.
Learn to build brand retention and loyalty.
Build authority, trust, and credibility in your brand, and become a leader in your industry.
Uncover the differences between USP, value proposition, and positioning, and why your brand needs all three to succeed.
Learn how your brand’s identity and equity must reinforce the customer’s experience.
From learning how other companies have built successful brands with comprehensive case studies, to understanding why jumping to a brand’s visual identity and logo is not at conclusive branding strategy, you’ll be blown away at how much you didn’t realize about brand marketing.
My book will discuss the fine art and science behind brand ideation, brand building and brand marketing; but more than anything, it will help you sell your products or services no matter what you’re selling or what you do for a living.
Learn how to build a brand so you can run ‘downhill’, with the wind at your back so leads, customers, opportunities and sales chase you instead of the other way around.
About the author – Vince Ferraro
With more than three decades of career experience in global business management and marketing, Vince Ferraro has overseen a variety of iconic consumer and B2B brands and businesses. From Fortune 100 companies to entrepreneurial start-ups. His successes include strategic brand management, product development, and marketing leadership results within hardware, software, and solutions markets.
As Executive Vice President & CMO for digital hardware and marketing services start-up Attenditus Networks, Vince is currently charged with day-to-day marketing operations, fostering critical mass of its application-rich, interactive touchscreen solutions for kiosks and digital display advertising markets.
He was previously VP of Global Marketing for Kodak’s Consumer Digital
Group and Corporate Marketing, while providing marketing leadership to
Kodak’s Consumer Business (digital cameras, video cameras, film products,
kiosks and ink jet printers). He also served as Global VP of Marketing for its
Commercial Printing business.
In his 26 years with Hewlett-Packard, Vince commandeered some of the
world’s most successful technology products: PaintJet, DeskJet, OfficeJet,
PhotoSmart and LaserJet. He also helmed Global Marketing for HP’s iconic
LaserJet business unit, oversaw its Business & Imaging Group and Consumer
Businesses in various marketing management and finance.
He continues to author the popular blog VincentFerraro.com, and is the coauthor of the best-selling book, In it To Win It: Strategies for Winning in
Business and Life. Vince also consults with and sits on advisory boards in
nonprofits organizations, established businesses, and incubator start-ups to
increase the effectiveness of their business strategies and marketing plans.
He earned an MBA from the W.P. Carey School of Business at Arizona State
University and is a graduate of Stanford University’s Strategic Marketing
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