Bridget Marmion, a veteran marketing director, who spent decades at FSG, Random House, Houghton Mifflin and also worked with self-published authors, shares the top tips she wishes every writer knew, whether your genre is fiction or non-fiction.

During this 20 minute presentation Bridget will cover:

  • When you should begin plans to launch your book
  • The first question each author must answer before developing an effective publishing and marketing plan
  • The most important marketing tool
  • The least sexy, most crucial effective element of any marketing campaign
  • Developing YOUR marketing/promotional campaign
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