The work is done. You’ve written your book, proofread the text approximately hundred and fifty times, had the perfect cover created, and now it’s time for it to see the light of day. But hold on – there’s one element missing.

In a world oversaturated with information, reaching your target audience and creating a buzz around your book is no easy task. However, it is precisely this that can make or break the deal when it comes to sales.

Enter… a book press release! An official announcement delivered to the media, a book press release is designed to generate excitement around the book launch, expand your reach, and catch the attention of journalists, public figures, and other news outlets.

So, how do you go about writing the perfect book press release? And why do you need it in the first place?

Let’s dive in!