Watch our latest webinar on “Book Coaching for Authorpreneurs” or read the article below:
What is an Authorpreneur?
An author’s goal is writing and possibly publishing a book.
As an authorpreneur, your goal is to create a profitable book, that leads to products and services based upon your manuscript’s content or presentation. Your book is one product. It is not necessarily the only thing you are selling. This varies based upon your overall goals, genre, etc.
Thus, when outlining and planning your book’s content and its overall presentation, you need to focus on your end goal of creating a profit and career. This applies to both fiction and nonfiction. As an authorpreneur, you consciously construct your reader’s journey to follow your goals and objectives.
You do have an obvious goal for your book, right?
What do you need to know before you start?
As an authorpreneur, you will need to consider:
- Who will read your book?
- What do you want your reader to do?
- When do you want your reader to engage further?
- Where does your book fit into your overall marketing strategy?
- Why are you writing this book?
- How does your book fit into the overall process of becoming an authorpreneur?
- Have you prepared the overall journey with clear steps for your readers to take?
Use your answers to the questions above to create an overall strategy for presenting, engaging, and selling your book and more. Once you master this process, you expand and repeat to generate additional revenue and profit.
As an author, this may be new to you. That’s ok. Now you know. If you are not familiar with marketing, promotions, sales, book launches, or growing and maintaining your reader community, now is a good time to start.
It is important to understand the high-level concept of your writing career goals. Once you can clearly state your objectives, you simply fill in the steps. Outline your sales funnel and plan accordingly when connecting all these parts to your book.
This overall presentation includes the content of your book, especially when writing a nonfiction book. A well-designed nonfiction manuscript provides specific links to additional information, support materials, contact information, success stories, and calls-to-action which ask your readers to engage further with you and your business.
A fiction book often leads to the next story within a series. Thus, it is ideal to have 3 to 5 books ready upon launch, along with a community of fans who are prepared to buy and review your story. Bundling your stories into a series allows your fans to click on the next title and keep reading. Be sure to always wrap in a powerful hook to your next book, which normally includes a common setting, story arc, set of characters or timeline. You want your readers to binge on the series and ask for more.
Build Your Team for Success
These types of book services are best served by a team of experts for the different phases of publishing and promotion. Remember, your clearly outlined vision helps the expert to understand and achieve the goals you outline. You can easily waste thousands of dollars and hours if you do not have specific goals and a process in place.
Start with outlining your vision created from answering the questions above. Use this to draft your strategy for creating and selling your book. Ultimately, you will also research similar authors and design specific goals for profitable sales based upon similar audience engagement.
What is Book Coaching for an Authorpreneur?
A book coach assists you in achieving your overall goals as an authorpreneur. Different coaches specialize in the various phases of book publishing, such as writing, editing, designing, promoting, branding, marketing, blogging, launching, and more. Again, it is essential that you can answer the questions above before you approach an expert for help.
Editing with a Book Coach for Nonfiction Writers
A developmental editor is essential when starting your career as an authorpreneur. They are your personal book coach who teaches you the essential steps to editing your nonfiction book. You get comprehensive help with your book’s overall composition. You also learn where and why you may need to rewrite structurally your manuscript to fulfill your objectives. Last, you receive a professional editorial critique which includes additional recommendations and feedback for further development of your manuscript.
An experienced editor provides insight into your creative presentation. Your nonfiction book coach gives you an in-depth content edit, an editorial review of your writing, and a professional summary letter for making your revisions based upon your goals. These book coaching tools help you to succeed in the editorial process. Once you are familiar with these critiquing methods, you can later self-edit independently before line editing. This saves you time and money.
It is essential to get an in-depth, professional, and unbiased professional editorial critique of your writing, which helps you clarify the vision, goals, and objectives of your book. Nonfiction writers often opt for executive level editing with a book coach because it includes not only a professional evaluation but also rewrites (up to 20% when necessary). It is very comprehensive.
Story Coaching and Editing for Storytellers
Fiction authors need developmental editing, which includes high-level critique and evaluation of your story. A Story Coach reviews your entire manuscript structure and compares it with a successfully proven story arc.
It is essential to evaluate the foundational elements of your characters, plots, and settings, along with your overall story arc. A Certified Story Coach is a developmental editor who digs deeper into your novel’s fine details. They provide an individualized assessment based on 38 different story elements. Your coach checks every scene to ensure these elements are included and successfully apply to your unique manuscript during story coach editing services.
When you engage a certified Story Coach during your developmental edit,you receive in-depth advice, notes, and recommendations throughout your writing. You also get a professional summary letter, which allows you to see the “big picture” of your story’s strengths and challenges so you can successfully revise according to your goals as a writer and book marketer.
Ideally, aspiring fiction authorpreneurs start with developmental editing with a certified Story Coach. This ensures an in-depth edit, outlined summary letter for revisions, detailed story arc, review of the story elements, and step-by-step instructions. These professional tools allow you to learn how to successfully self-edit to save time and money on your next manuscript’s fiction editing.
A Story Coach provides essential feedback, which improves your structure and develops your story. Fiction authors must have an engaging manuscript for their readers and for their personal success. Professional editing is necessary for revising, organizing, and presenting your narrative. Get editing help and an extensive assessment of your plot.
Learn more from our interview with authorpreneur Joanna Penn.
Are You Ready for a Book Coach?
To become an authorpreneur, you will need to build your team for success. Begin by answering the questions above to clarify your objectives and share these goals with the experts you engage. The outline you create will keep everyone focused on creating a process for your profitable success as a writer.
If you have a complete manuscript and want book coaching from a professional editor, we can assist you. Simply contact us. Share your goals with us so we can provide the best editor for your project.
Download our free ebook to determine where you are in your editing journey so we can help you succeed.